The economic assumptions underlying the traditional GTM will need to be revisited and the implications for your SaaS...

The COVID 19 crisis has dramatically changed the Sales profession. Face-To-Face sales meetings have become...

In a matter of a few years, we have gone from having few ways to quantify business progress to having so many...

Almost every salesperson has been through this dilemma. In the midst of an ongoing crisis, they sense an opportunity...

A price objection is the most common objection surfaced in every sales call  - 1 in 4 prospects raise objections...

Sales is a multidisciplinary function. To be good at sales requires understanding of business, economics, behavioral...