We see people flocking to airports despite warnings that holiday travel may worsen the COVID-19 surge (and assurance...

Closing sales is the ‘make or break’ step that means time lost or revenue earned. There are several reasons why a...

Not even trained professionals can claim to make a 100% accurate assessment of human sentiment. Effective methods...

People see the world through their own lens. To change the way your customers look at things, you need to give them...

In a recent review with one of our clients, we made a startling discovery. Our client is an EdTech company that...

Sarah is a senior sales executive for a popular marketing automation tool. She’s on a call with Mike, who heads...