Assume that you have developed a new product and it’s ready to launch in the market. You probably also have a sales and marketing strategy in place to distribute and promote the product. You’ve..

The B2B industry is massive. It is currently in the growth phase. By 2023, The US B2B eCommerce industry alone will reach $1.8 trillion. But does that mean the B2B businesses have figured it all..

According to research by Gartner, companies miss 10% of their annual sales opportunities due to poor data planning. Sales cycles are quite complex and many touchpoints between buyers and vendors..

Sales demos are critical to a customer’s decision to purchase. No matter how high the purchase intent or how tedious the search process is, customers seldom make purchase decisions, especially for..

Investing in sales training is one of the best decisions a business can make as it can save you time and effort and offer amazing returns. Sales training has several benefits. It can help reps..

You probably know about hard-selling and soft-selling if you’re familiar with B2B sales. Experienced sales professionals make smart use of hard-sell and soft-sell pitches to win more customers...

Why negotiation matters

Negotiation is at the heart of closing sales deals. The goal of a successful business is not to make a single sale and move on, but to build a relationship. Good..

The B2B sales funnel concept is one of the very first concepts sales and marketing professionals learn. Although many feel that the B2B sales funnel concept is on its way to extinction, we..

Sales teams usually put great efforts towards closing deals of all sizes. Effective sales discovery process plays a crucial role in closing. Different leads have different expectations, and sales..

If you’re a sales professional, you’re already aware of the importance of SMART sales goals. Setting the right sales goals is imperative to assess your performance. In this article, we’ll pinpoint..